Cision

About this role

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.

In this role I lead a globally distributed team to deliver a cohesive brand experience across the customer journey. Partnering with executive leadership to deliver go-to-market campaigns vital to exceeding our revenue goals.

Below are a few examples we’ve created.

— PROJECT NAME

2021 State of the Media Report

— ROLE

Creative Direction

Production

— DATE

04/2021

State of the Media is Cision’s flagship longform content offering. It details insights from hundreds of journalists surveyed around the world.

The data gathered is meticulously reviewed and organized by analysts and handed to my team to be converted into beautiful infographics that are clear and easy to consume.

As a global resource translated into various languages, a lot of thought goes into production infrastructure to preserve maximum editability and ease of translation for our regional teams.

Director, Global Brand & Creative Services