Stepping Stone School

About the Organization

Stepping Stone School is a privately-owned early childhood education organization with 22 centers across central Texas.

About the role

Strategized with owners and executives to develop and deploy marketing initiatives across email, print, social and paid advertising.

Directed a website redesign and brand refresh in partnership with a developer, a local video production agency and a photographer, increasing traffic by 27%.

Nurtured vendor relationships and executed day-to-day graphic design production duties for signage, merchandising, advertising and social media.

Reported monthly on Google Analytics, SEM, CRM and PR and built Instagram presence from scratch

Post website redesign.

0:00

Mobile view.

— PROJECT NAME

Website Redesign

— ROLE

Creative Direction

Production

— DATE

2016

Stepping Stone’s School original site had been in place since the early to mid 00s and was not mobile-optimized.

One of the main reasons I was hired was to redesign their site from the ground up which took about six months from start to finish.

The outcome was a dramatic 27% increase in traffic and 8% (4x the amount from previous years) increase in enrolments.

Yes, that’s actually Papyrus font on a display about actual Papyrus. Sue me.

INFO

"Life of Books" physical display.

This gallery was a lot of fun to work on. It consisted of several panels of layered vinyl. Each with a detailed replica of the object/artifact showcased.