Director, Global Brand & Creative Services
Cision (Formerly TrendKite – Acquired 01/ 2019) (B2B, SaaS, Enterprise)
Austin, Texas to Remote
- Leads and develops global team and agency partners to deliver branded experiences across the customer journey supporting Demand Generation, Sales Enablement, Recruiting, to name a few.
- Strategic partner in planning and execution of product releases, events and campaigns in close coordination with regional teams to localize brand and assets to accommodate local cultures.
- Refreshed brand identity to modernize internal and external positioning and improve accessibility.
- Built project management service request intake.
- Promoted to Director in 2021, after starting as Senior Designer and moving up to Manager in 2020.
- Directs agency partners and contractors on brand standards and strategy.
- Single-handedly powered all visual output of marketing department prior to and through mergers & acquisitions.
- Category creation: Key player in supporting go-to-market strategy including comprehensive website rebuild.
- Closely collaborated with senior leadership to conceptualize engaging campaigns for targeted audiences.
Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision’s award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com.
ILF, LLC (Retail, E-Commerce)
- Worked within a small team to develop upscale marketing collateral for a global e-commerce brand in a tight deadline-driven environment.
- Lead design for concept, execution and delivery of website assets, mockups, animations, user interfaces (UI), email marketing campaigns, social media graphics, photo retouching and on-site video production.
- Advised and mentored junior designers on best practices and workflow optimization.
- Never gonna give you up, Never gonna let you down, Never gonna run around and desert you, Never gonna make you cry, Never gonna say goodbye, Never gonna tell a lie and hurt you.
Interactive Life Forms (ILF, LLC) is the parent company of Fleshlight brand products. Fleshlight is the top selling pleasure products brand for men.
Social Media & Communications Manager
Stepping Stone School (Early Childhood Education)
- Strategized with owners and executives to develop and deploy marketing initiatives across email, print, social and paid advertising.
- Directed a website redesign and brand refresh in partnership with a developer, a local video production agency and a photographer.
- Increased website traffic by 27% by implementing SEO best practices; content rewrites, title tag and meta description updates, image compression + alt tags and more. Subsequent increase in traffic resulted in an 8% increase in enrollments.
- Made location listings consistent across online platforms (Google, Yelp, Apple Maps, YP, etc).
- Nurtured vendor relationships and executed day-to-day graphic design production duties for signage, merchandising, advertising and social media.
- Reported monthly on Google Analytics, SEM, CRM and PR and built Instagram presence from scratch
Stepping Stone School is a child care and learning center that has been serving the community of Austin, Texas since 1979. With 22 locations in the central Texas area, they provides quality care and education in a safe and stimulating environment conducive to children’s growth and development. The centers provide children with educational activities and age-appropriate learning materials that stimulate children’s curiosity, imagination, creativity and natural learning ability.
Bradshaw Advertising (B2B Ad Agency)
- Crafted effective B2B marketing campaigns by working closely with Creative Directors, Account Executives and Project Managers to conceptualize, produce and deliver creative for a wide client base in CPG, Automotive and Entertainment and Retail.
- Slashed production budgets by over 30% by providing the agency with the capacity to produce broadcast video in-house and eliminating oursourcing costs.
- Single-handedly directed all visual assets for client delivery while adhering to multiple brand standards and efficiently managing projects while staying on brand and on budget.
Established in 1986, Bradshaw Advertising is a full-service advertising agency that focuses on brand and retail advertising, media and public relations. Their digital marketing and creative services include social media marketing, SEO, influencer marketing, analytics and conversion rate optimization, web design, content development, event planning, and radio and television production. Bradshaw Advertising also specializes in media planning and buying, offering strategic media planning and placement, ad positioning, promotional opportunities and bonus advertising.
Freelance Creative Services
- Ongoing design and illustration services including but not limited to; marketing & social media strategy, branding & identity design, print/digital collateral production, web design and motion graphics.
- Experience with startups, sole proprietors, small businesses, national brands and global enterprises.